Privacy Policy – Serenquills

1. Introduction

Serenquills is fully committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and secure your data when you interact with our website. All our practices comply with the UK Data Protection Act and the General Data Protection Regulation (GDPR) to ensure full transparency and user confidence.

2. Information We Collect

2.1 Information You Provide Voluntarily

When you contact us or use specific features of our website, we may collect the following data:

• Full name
• Email address
• Phone number
• Date of birth (for age verification purposes)

2.2 Information Collected Automatically

When you browse our site, we may collect limited technical information, including:

• IP address
• Browser type and version
• Pages viewed and duration of visits
• Device type and geolocation data (if permitted by your device settings)

3. How We Use Your Information

Your data is processed for the following legitimate and transparent purposes:

• To provide access to our services, features, and content
• To verify that users are over the age of 18
• To improve website performance and user experience
• To send service updates or newsletters (only with explicit consent)
• To comply with legal or regulatory obligations

4. Sharing of Data

Serenquills does not sell, rent, or trade personal data to third parties. Your information may be shared only under the following conditions:

• With trusted partners or service providers compliant with GDPR and UK data protection laws
• To comply with legal or governmental requirements
• To maintain website security, integrity, and operational reliability
• With your explicit consent, when required by law

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze performance, and remember your preferences. You can manage, disable, or delete cookies at any time through your browser settings. For detailed information, please refer to our dedicated Cookie Policy.

6. Data Security

We implement industry-standard measures to protect your data, including:

• SSL/TLS encryption for secure communication
• Access control for authorized personnel only
• Continuous monitoring of systems for data integrity
• Employee training on privacy and data protection best practices

7. Your Rights (Under GDPR & UK GDPR)

You have full control over your personal data and may exercise the following rights:

• Access your information
• Correct or update inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to processing
• Request data portability (receive your data in a structured format)

To exercise any of these rights, contact us at privacy@serenquills.com.

8. Data Retention

Serenquills retains your information only for as long as necessary to fulfill its purpose:

• Account data: up to 3 years after last activity
• Analytical data: up to 13 months
• Marketing communications: until you withdraw consent or unsubscribe

9. International Data Transfers

If data is transferred outside the United Kingdom or the European Economic Area (EEA), Serenquills ensures appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent protective mechanisms.

10. Minors

Our website is strictly intended for users aged 18 years and older. Serenquills does not knowingly collect or process data from minors under any circumstances.

11. Policy Updates

This Privacy Policy may be updated from time to time. All revisions will be published on this page, along with an updated “Last updated” date to reflect the most recent changes.

12. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or how your data is managed, please contact:

• Email: privacy@serenquills.com
• Address: Serenquills, London, United Kingdom
• Data Protection Officer: dpo@serenquills.com